Connected Media Services That Create, Capture and Prove Demand.
Every channel connected. One system built to drive revenue.
The Simplicity Engine
Client-First Strategy
Cross-channel planning that eliminates silos. We synchronize every touchpoint to maximize efficiency and impact.
$2B+ Buying Power
Access premium inventory at rates usually reserved for the giants, leveraged through our collective scale.
Defensible ROI
Measurement that holds up to board-level scrutiny. We prove value with transparent, granular attribution.
Complexity is the enemy of execution. Simplicity is the strategy.
We turn fragmented media into unified growth, driving results that scale with you.
A system, not a stack.
Efficient reach creates demand. Digital captures intent and converts it. Performance data improves the next cycle.
Efficient Reach
Capture + Convert
Prove + Optimize
Making every channel work harder.
Three pillars. One connected system. Performance data flows back to improve every cycle.
Create demand at a lower cost
Underpriced and opportunistic TV, radio, and podcast inventory that creates demand at a lower cost.
Turn intent into measurable action
Digital captures the intent broadcast creates and turns it into measurable action.
Improve unit economics every cycle
Measurement feeds back into buying, targeting, and creative to improve unit economics over time.
"Every dollar flows through one system. Every insight makes the next cycle better."
Client Success Stories
200+
Radio stations nationwide weekly
From a Controlled Test to National Radio Scale
The Challenge
Optima Tax Relief needed a media partner to build national brand awareness from scratch and drive qualified leads at scale - with radio as their primary channel.
The Solution
Over seven years, the program expanded in response to calls, searches, and inquiries. Today, we run Optima campaigns on 200+ radio stations nationwide each week. Optima reached No. 3 on the Inc. 500.
47%
Reduction in CPA
Multi-Market B2B Expansion
The Challenge
Paychex was struggling with high acquisition costs across fragmented digital channels while trying to expand into new B2B markets.
The Solution
Unified programmatic buying with account-based targeting, consolidating spend and leveraging our $2B+ buying power for premium inventory rates.
+195%
Increase in TV website leads
Amplifying Lead Generation with TV
The Challenge
A national financial services brand needed to boost lead form fills via a unique TV landing page, track inbound calls, and measure how branded terms in creative influence traffic and conversions.
The Solution
Introduced a unique TV landing page, continually optimized channel shares, rates, and daypart mix, tested higher share of Prime and :60s, and integrated branded search terms into creative - delivering 168M+ impressions at $2.38 CPM.
Powering growth for brands big and small.
From Fortune 500s to startups, our team has driven results across every industry.
Brands We've Scaled
Paychex Payroll & HR 
Optima Tax Relief Financial Services 
YogaWorks Wellness 
Kapitus Small Business Lending 
Reputation Defender Tech Services 
My Computer Career Education 
Planetary Society Nonprofit 
Pandia Health Healthcare 
Ashley Black Health & Wellness 
Reagan Gold Group Precious Metals 
Patriot Software Software 
DK Law Legal 
Nickel Fintech 
Diamonds Direct Retail 
Abacus Life Financial Services 
Audien Hearing Healthcare Brands Our Team Has Managed
Jack in the Box 
UFC 
Sit N Sleep 
1-800-THE-LAW-2 
Jacoby & Meyers 
eHarmony 
Angie's List 
LifeLock 
Bloomberg 
Northwell Health 
TransUnion 
PlaceIQ Pandia Health 
Pinkberry 
Joplin 
Keratin Complex 
Topps 
Girl Scouts Don't Take Our Word For It.
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
Let's build your
media system.
Book a strategy call with our team. We'll map your channels, find the gaps, and show you how a connected system drives compounding returns.
Tedd Barr
Chief Executive Officer
