CTV advertising agency to reach new buyers and track response

Our buying power secures traditional linear TV media rates at 50%-80% off across our linear TV buys. The proposal identifies the comparison rate, negotiated media rate and buying terms. This is a linear TV media-rate discount, not a CTV discount or a reduction in production, management and measurement fees.

Yes. We can coordinate creative production and TV media buying in one engagement. The proposal separates airtime, production, versions, usage rights, management and measurement. Linear TV media-rate discounts do not mean production is free.

We plan and buy streaming TV as part of our managed media service. OTT describes internet-delivered video, while CTV identifies viewing on a connected television device. Confirm TV-screen inventory, other device delivery, publishers and exclusions in the proposal rather than assuming every OTT placement is on television.

The agreed scope can cover audience and market planning, media buying, creative coordination, trafficking, delivery review, optimization and measurement. We name the owner of each workstream before launch, including the approvals, website changes and business data your team retains.

Pricing depends on markets, eligible inventory, campaign duration, creative, data and reporting requirements. Ask for an itemized proposal separating media, management, production, technology and measurement. A platform entry budget is not a quote for a managed campaign or proof that a test can measure business outcomes.

We confirm commercial minimums and a workable test scope during proposal development. We do not publish a universal managed-service minimum. Bring your budget range, serviceable markets, existing video and conversion volume so we can discuss the decision that a test could support.

The proposal should state account ownership, dashboard access, export fields, attribution definitions and what remains available after the engagement. Publisher, platform and identity restrictions can limit reporting. We agree the available deliverables before buying rather than promising unrestricted impression logs.

An approved objective and budget, defined markets, eligible audiences, approved video, a working response path, tested tracking and named approval owners. The schedule depends on those dependencies and inventory availability. Agree the reporting cadence and decision window before delivery starts.

We use a combination of incrementality testing (geographic holdouts), branded search lift analysis, media mix modeling, and multi-touch attribution. We prove TV's true contribution with structured experiments, not guesswork.

Our creative service can cover concept, production and adaptation for television. The proposal identifies assets, versions, approvals, production charges and any work included in the agreed engagement. Confirm those terms before setting the media allocation.

Linear TV is traditional broadcast and cable - massive reach, proven brand-building, and still the most efficient CPM for broad awareness. CTV is streaming (Hulu, Peacock, YouTube TV, Roku) - offering TV's brand power with digital-level targeting.

CTV offers household-level targeting, ZIP-code geo-fencing, daypart optimization, interest-based and behavioral segments, and first-party data matching. It's the precision of digital with the impact of television.

TV creates a branded search surge - typically 30-50% lift in branded queries. Those searches convert at 3-5x the rate of non-branded. Your paid search, paid social, and programmatic campaigns all perform better when TV is driving upstream awareness.

CTV campaigns typically show measurable branded search lift within 2-3 weeks. Linear TV builds cumulative awareness that compounds over 4-8 weeks. Full system optimization usually shows clear results within 60-90 days.

Our buying power secures traditional linear TV media rates at 50%-80% off across our linear TV buys. That lowers the linear media-rate component of the plan. We still choose the audience, schedule, creative and measurement around your business objective; a discounted rate alone does not guarantee an acquisition result.

We plan linear and streaming inventory around the audience and markets in the brief. Confirm the specific publishers, apps, devices, buying routes and placement exclusions in your proposal. A publisher logo on this page is not a guarantee of availability for every campaign.

Most agencies treat TV as a brand channel and digital as a performance channel. We build a connected system where TV creates demand, digital captures intent, and measurement proves the full-funnel impact.