$2B+ in TV & CTV media managed. 24+ years. Every dollar accountable.
Across linear, local, and streaming
Senior operators, not junior planners
When TV is added to the media mix
Measured via incrementality testing
A defensible plan makes the budget range, launch sequence, KPI hierarchy, creative requirements, and test design visible before media is purchased. These are planning inputs—not promises of price or performance.
A focused-market test, a multi-market growth plan, and a national reach program require different inventory, frequency, and measurement designs. Start with the smallest footprint that can answer the business question without starving the test.
Budget bands: focused-market test → multi-market growth → national scale.
Audience design, inventory review, creative production, compliance approval, trafficking, and QA all happen before delivery. A focused CTV test can move faster than a coordinated linear and streaming plan, but only when approved assets and measurement access are ready.
Sequence: brief → plan → creative and approvals → trafficking → QA → launch.
Delivery metrics show whether the buy ran as intended. Response metrics show whether people acted. Business metrics—such as qualified applications, approved customers, or revenue—show whether the campaign helped the company. The hierarchy prevents CPM or video completion rate from standing in for business impact.
KPIs: delivery → response → qualified conversion → business outcome.
Message, offer, format, audience, market, and landing experience should not all change at once. Establish a control, define the variable under test, and decide how long the learning window must remain stable before making a budget decision.
Test one meaningful variable at a time and document the decision rule before launch.
Compare operating models, responsibilities, inventory control, fees, and measurement.
View resource GuideMap exposure to applications, approvals, funded accounts, and confidence limits.
View resource IndustrySee how television, search, compliance review, and account-level outcomes connect.
View resourceFrom broadcast to streaming - we plan, buy, produce, and measure every dollar.
Traditional broadcast & cable
Networks We Buy
Streaming & addressable
Platforms We Buy
Strategy, production & analytics
Three pillars working together. Not disconnected channel execution - a unified system that improves every cycle.
Our $2B+ aggregate buying power unlocks premium TV and CTV inventory at rates 15-30% below rate card. You get the networks, dayparts, and placements that drive response - at prices the mega-spenders overpay for.
CTV brings digital-level precision to television. Household targeting, ZIP-code geo-fencing, daypart optimization, and first-party data matching - so every impression reaches someone who matters.
We measure TV like a performance channel. Incrementality testing, branded search lift analysis, media mix modeling, and holdout markets prove TV's true contribution to revenue - not just impressions.
"We don't ask for trust. We earn it - with tests, lift measurement, and unit economics you can validate."
From Inc. 500 companies to household names - we help ambitious brands grow with connected media strategies.
Documented case study Simplicity began the Optima Tax Relief program with a controlled radio test, then used calls, searches, and inquiries to guide the next market, creative, and investment decision. Radio was the documented lead channel; the same test-measure-scale discipline shapes accountable TV and CTV planning.
Company outcomes do not isolate the contribution of a single media channel. The case study separates independently published results from agency-reported evidence.
Read the Optima case study"They built a TV system that connects our brand spend to funded accounts. Our CAC dropped 34% in the first quarter."
Broadcast-quality TV spots - from concept through final delivery - at no additional production cost. Our creative team has produced spots for brands like USC and FX's Sons of Anarchy.
TV creates demand. These services capture, convert, and prove its impact.
AM/FM and streaming audio that reinforces your TV message.
Host-read and programmatic podcast advertising.
Capture the branded search surge that TV creates.
Retarget TV-exposed audiences on Meta, TikTok, and YouTube.
Extend your TV reach with display, video, and native.
Optimized landing experiences that turn clicks into customers.
TV spots from concept to delivery - included at no cost.
Incrementality testing and MMM that proves TV's impact.
Book a strategy call with our TV team. No pitch decks, no fluff - just a conversation about how television can drive measurable results for your brand.
Jason Zimmerman
Media Director
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