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CTV platform comparison

CTV Advertising Platforms Compared

Compare CTV platforms and managed services by buying model, inventory, costs, creative support, and reporting access. Choose around the campaign work your team can manage.

By Amanda Judge Updated
CTV platforms and media partners

Compare CTV advertising platforms

Review each provider description and its sources. Open an entry for inventory, pricing, creative, reporting, and account access.

6 optionsResearch checked October 15, 2026

Our services stay first. Search, filters, and sorting apply to the other options.

  • Simplicity Media logo
    Managed servicesOur services

    Simplicity Media

    View our services: Simplicity Media

    We plan and buy linear TV and CTV, then connect efficient reach with paid search, creative, and landing pages that turn interest into calls, enquiries, and sales. Senior media operators oversee the agreed campaign work. Our Simplicity Signal reporting reconciles available media, web, call, and CRM records so reviews can connect response with customer outcomes and acquisition cost. The proposal defines the services, data access, and responsibilities before launch.

    TV and CTV · Paid search · Creative · Landing pages · Measurement

    Sources: TV and CTV servicesSimplicity SignalFinancial services

    Services, reporting, and pricing

    Potential fit

    Growth stage and enterprise brands that want connected media planning, customer acquisition reporting, and one team coordinating the agreed campaign work.

    Measurement and reporting

    Our Simplicity Signal reporting reconciles available media, web, call, and CRM data. We review customer acquisition cost and business outcomes, keeping attributed response separate from incremental lift. Testing depends on data readiness.

    What we can manage

    We agree on the services, deliverables, and responsibilities in your proposal.

    TV and CTV planning and buying
    We plan audiences, markets, inventory, reach, and frequency, with senior media operators overseeing the buy.
    Paid search and demand capture
    We align queries, campaign timing, landing pages, and conversion tracking with the demand created by TV.
    Creative production
    We develop or adapt campaign creative. The proposal defines assets, versions, revisions, approvals, and usage rights.
    Landing pages and conversion
    We connect the ad to the page, form, or call, then use conversion and lead quality data to guide testing.
    Measurement and reporting
    We separate delivery, attributed response, and business outcomes. Available data determines reconciliation, blended acquisition cost, and lift testing.
    Industry campaign planning
    We plan around the product, customer journey, sales process, and outcome the business can document. Clients retain required approvals.

    Confirm before buying: Agree account ownership, report fields, export access and publisher restrictions in writing.

    Inventory and buying scope
    Linear and CTV planned around the brief, with publishers and buying routes confirmed before launch.
    Minimums and pricing
    Traditional linear TV media rates at 50% to 80% off through buying power. CTV pricing, fees and minimums are proposal specific.
    Creative support
    Production or adaptation, versions and approvals are scoped with the media plan.
    Data and account access
    Agree account ownership, report fields, export access and publisher restrictions in writing.
  • Roku Advertising logo
    Buying platforms

    Roku Ads Manager

    Provider source: Roku Ads Manager

    Roku Ads Manager lets advertisers set a streaming TV campaign budget, schedule, objective, and targeting. Its documented lifetime budget floor is $500. Delivery is optimized within the selected settings, and advertisers can adjust budgets, pause campaigns, or extend the schedule. That budget floor describes platform access; it does not establish the spend needed for a useful acquisition test.

    Sources: Campaign budget and scheduling

    Services, reporting, and pricing

    Measurement and reporting

    Platform delivery and supported conversion reporting; confirm matching and study access.

    Confirm before buying: Ask about account roles, export fields, retention and post campaign access.

    Inventory and buying scope
    Available streaming apps and formats; confirm the campaign placement list.
    Minimums and pricing
    $500 lifetime campaign budget floor in the cited help documentation.
    Creative support
    Advertiser uploads approved assets; confirm adaptation options and eligibility.
    Data and account access
    Ask about account roles, export fields, retention and post campaign access.
  • MNTN logo
    Buying platforms

    MNTN Performance TV

    Provider source: MNTN Performance TV

    MNTN Performance TV automates CTV buying around an advertiser's budget and goal. Its pricing includes audience targeting, creative tools, analytics, and attribution across devices within a retained share of media spend. Verified Visits matches an ad exposure to a later website visit using household device connections and a defined attribution window.

    Sources: Attribution methodPricing and included tools

    Services, reporting, and pricing

    Measurement and reporting

    Performance analytics and cross device attribution are described in the pricing scope.

    Confirm before buying: The cited page states that the margin is undisclosed. Confirm export and account terms.

    Inventory and buying scope
    Inventory available within its campaign controls; request publisher and format detail.
    Minimums and pricing
    Confirm campaign requirements. Pricing uses dynamic CPM with a retained margin.
    Creative support
    Creative tools are described in the pricing scope; confirm production deliverables separately.
    Data and account access
    The cited page states that the margin is undisclosed. Confirm export and account terms.
  • Tatari logo
    Buying platforms

    Tatari

    Provider source: Tatari

    Tatari combines planning, buying, and measurement for streaming TV, linear TV, and online video. Its agency offering supports direct publisher buying and programmatic execution, with planning tools and dashboards organized by network, daypart, and creative. Its measurement materials describe linking TV exposure with later website or app actions, including visits, installs, and purchases.

    Sources: TV buying and measurement

    Services, reporting, and pricing

    Measurement and reporting

    Its offering describes outcome measurement and network, daypart and creative dashboards.

    Confirm before buying: Ask which reports and exports the selected product provides, plus retention and ownership terms.

    Inventory and buying scope
    Public materials describe streaming, linear and online video, with direct and programmatic buying.
    Minimums and pricing
    Scope specific. Its separate TV retargeting product states no minimum; do not apply that to every service.
    Creative support
    Confirm approved asset requirements, production support and any adaptation charges.
    Data and account access
    Ask which reports and exports the selected product provides, plus retention and ownership terms.
  • StackAdapt logo
    Buying platforms

    StackAdapt

    Provider source: StackAdapt

    StackAdapt offers programmatic CTV buying within a wider advertising platform. Its CTV tools include a live events calendar, bidding controls designed to reduce repeated ads within one commercial break, and creative transcoding for supported publishers. Advertisers can forecast additional audience reach when adding CTV to a linear TV plan, with campaign setup support available from its team.

    Sources: CTV platform capabilities

    Services, reporting, and pricing

    Measurement and reporting

    Public materials describe reach, frequency and cross device conversion attribution.

    Confirm before buying: Confirm publisher level visibility, report exports and any limits on impression level data.

    Inventory and buying scope
    CTV supply and formats depend on publisher availability and the selected buying configuration.
    Minimums and pricing
    Confirm account, inventory and service requirements directly; no universal figure is asserted here.
    Creative support
    Public materials describe Creative Studio support; confirm its scope and cost.
    Data and account access
    Confirm publisher level visibility, report exports and any limits on impression level data.
  • Google logo
    DSP and publisher access

    Display & Video 360

    Provider source: Display & Video 360

    Google's Display & Video 360 supports programmatic CTV buying with audience, content category, genre, geography, and device controls. Its documentation distinguishes customer lists, third party audiences, and Google audiences. Availability and identity requirements vary by market and inventory, so the campaign operator must verify that the proposed audience and placements are eligible for the account.

    Sources: CTV targeting and limitations

    Services, reporting, and pricing

    Measurement and reporting

    Confirm the available reporting, identity coverage and measurement setup for the actual buy.

    Confirm before buying: Audience portability and eligibility are restricted by product, geography and data permissions.

    Inventory and buying scope
    Eligible CTV inventory, audiences and geography vary by product and market.
    Minimums and pricing
    Confirm commercial terms with the account or service provider and the selected inventory sellers.
    Creative support
    The advertiser and operator coordinate assets, technical requirements and publisher approvals.
    Data and account access
    Audience portability and eligibility are restricted by product, geography and data permissions.

Public descriptions are a starting point. Confirm current pricing, inventory, account access, and reporting in the proposal. Platform attribution does not establish incremental customer acquisition.

For product approvals and CRM outcomes, see our financial services CTV comparison. For campaign responsibilities, compare managed CTV and platforms your team operates.

Before you choose

Set your buying requirements

A platform gives your team buying tools. A managed engagement assigns outside ownership of agreed campaign work. Give each provider the same audience, geography, budget, assets, and outcome definition before comparing proposals.

Inventory and audience eligibility

Confirm publishers, apps, devices, markets, and exclusions. Ask which buying routes apply to the proposed account and how unavailable inventory is replaced. A publisher logo or genre audience does not guarantee a particular placement.

First party data, publisher segments, and modeled interests have different permissions and matching limits. Google's CTV targeting documentation describes its product restrictions. For a regional campaign, compare delivery with your service area using our local CTV guide.

Complete costs and minimum commitments

Separate media, production, management, technology, and measurement. Confirm embedded margin, minimums, term, and cancellation conditions. A platform minimum does not establish enough budget for a useful test.

Roku's cited documentation lists a $500 lifetime campaign floor. Tatari's TV retargeting product states no minimum for that product. MNTN describes dynamic CPM with an undisclosed retained margin. These terms cover different scopes.

Our linear TV buying power: Our buying power secures traditional linear TV media rates at 50% to 80% off across our linear TV buys. The proposal identifies the comparison rate, negotiated media rate and buying terms. This is a linear TV media-rate discount, not a CTV discount or a reduction in production, management and measurement fees. Keep negotiated linear rates separate from CTV pricing. See the CTV cost guide for planning assumptions.

Creative and campaign responsibilities

Name the owners of audience setup, assets, approvals, tracking, pacing, troubleshooting, and reporting. Confirm versions, revisions, usage rights, and the process for replacing creative or authorizing more spend.

For a plan that includes linear TV, confirm who negotiates airtime, reconciles delivery, and handles makegoods. Our TV buying guide and local TV cost guide explain those responsibilities.

Measurement, account access, and data ownership

Separate delivery, attributed response, and incremental outcomes. Request sample report fields, matching methods, attribution windows, export permissions, retention terms, and access after the engagement ends.

Reconcile conversions with business records. A later action matched to exposure does not establish causation. Lift testing needs a credible comparison and suitable outcome data. Our CTV retargeting guide explains audience overlap and a hypothetical holdout calculation.

Common questions

Platforms, costs, and measurement

What is the best CTV advertising platform?

Choose around eligible inventory, audience controls, internal capacity, total cost, and measurement. Confirm the proposed account's capabilities and terms with the provider.

Is a platform cheaper than an agency?

Compare the complete cost, including your team's time. A platform still needs planning, creative, operations, and measurement. Managed services add an agreed external scope.

Can the same platform buy linear TV and CTV?

Some offerings describe both. Confirm the product and inventory in the proposal. Shared buying access does not guarantee deduplicated measurement or a single frequency cap.

Does platform ROAS prove incremental revenue?

No. Attribution applies matching and credit rules. Estimating additional revenue requires a credible comparison and appropriate business data.

Research notes

Sources and methodology

We publish this comparison and offer the managed services listed first. Provider descriptions were checked October 15, 2026. Sources appear beside each description. This editorial framework is not an independent ranking or a hands on platform benchmark. Confirm current terms directly.

Our CTV services connect buying, demand capture, and measurement. Bring your shortlist and campaign brief to us to define the scope.

Review your CTV shortlist with us

Bring your markets, budget, creative, and reporting requirements. We will scope the work around the customer outcome you need.

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