Resource Library
Playbooks 16 min read
CTV Compliance Governance Playbook for Financial Services
A CTV compliance governance framework for roles, approvals, claims, disclosures, data use, records, monitoring, and escalation.
Resource Library
Practical Media Buying and Measurement Resources
Playbooks, guides, research, and tools to help you buy smarter media and prove every dollar works.
All Resources
19 resources
Tools 13 min read
CTV CFO Reporting Dashboard: From Spend to Funded Outcomes
Build a CTV CFO reporting dashboard that separates delivery, attributed response, funded outcomes, gross margin, and incrementality assumptions.
Playbooks 14 min read
CTV and Paid Search Demand-Capture Playbook
Coordinate CTV and paid search with shared messaging, query coverage, landing pages, measurement, and budget rules that prevent channel conflict.
Playbooks 15 min read
CTV Creative Compliance Workflow for Financial Services
A workflow for financial-services CTV claims, disclosures, rough cuts, approvals, version control, trafficking, monitoring, and records.
Guides 22 min read
Financial Services Advertising Compliance by State: Review Guide
A qualified-review guide for mapping financial-services advertising to current federal and state sources, approvals, records, and correction controls.
Guides 15 min read
Financial Services CTV Partner Selection Guide
Evaluate financial-services CTV partners using a practical scorecard for inventory, data, measurement, compliance operations, buying model, and economics.
Guides 15 min read
Financial Services CTV Measurement: From Exposure to Funded Accounts
Build a financial-services CTV measurement plan that connects exposure to search response, applications, approvals, funded accounts, revenue, and incrementality.
Playbooks 14 min read
National-to-Local CTV Activation Playbook
Build a national-to-local CTV activation system with market tiers, local creative, budget rules, supply controls, measurement, and governance.
Tools 14 min read
Financial Services CTV Budget Planner
Use a financial-services CTV budget planner to estimate spend, impressions, household reach, market coverage, and frequency without hiding assumptions.
Articles 13 min read
Connected TV Attribution: A Practical Measurement Guide
Build a defensible connected TV attribution plan using exposure data, conversion windows, deduplication, lift testing, and incrementality.
Guides 14 min read
Connected TV Advertising Guide: Costs, Targeting, and Measurement
Learn how CTV advertising works in 2026, including costs, buying models, audience targeting, frequency, reach, creative, and measurement.
Guides 15 min read
Media Mix Modeling: A Practical Guide for Marketers
Learn how media mix modeling works, what data MMM requires, how to validate results, and how to use response curves for budget planning.
Videos 22 min read
Simplicity Media 2026 Agency Reel
Use this guide to evaluate agency reel work across TV, CTV, social, display, landing pages, creative testing, and measurement.
Carolyn Higa
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about Simplicity Media 2026 Agency Reel
Guides 10 min read
Building an Integrated Media System That Scales
A practical guide to connecting demand creation, demand conversion, measurement, and budget feedback loops into one scalable media system.
Guides 13 min read
The Complete Guide to Media Attribution in 2026
Compare multi-touch attribution, media mix modeling, and incrementality testing—and learn how to combine them into a practical measurement system.
Whitepapers 24 min read
CTV Performance Benchmarks: What Good Looks Like in 2026
Evaluate CTV CPM, completion rate, reach, frequency, site visits, conversions, and incrementality without relying on misleading universal benchmarks.
Articles 14 min read
A Practical Framework for Measuring True ROAS
A practical framework for measuring incremental, margin-aware ROAS across channels using baselines, attribution, experiments, and media mix modeling.
Articles 17 min read
How to Connect Broadcast Media to Digital Conversions
A practical framework for connecting TV and radio exposure to digital conversions using response analysis, attribution, experiments, and incrementality.
Tools 23 min read
Multi-Channel Budget Optimizer: Allocate Spend Smarter
Use marginal returns, constraints, and scenario planning to make more defensible multi-channel media budget decisions.
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