Comparisons, playbooks, guides, research, and tools to help you buy smarter media and prove every dollar works.
27 resources
Learn how to buy TV advertising, compare airtime proposals, choose a media buyer and scope production, reporting and negotiated linear TV rates.
Plan CTV retargeting with website and exposure audiences, household matching, customer exclusions, frequency controls and incremental measurement.
Compare local TV advertising costs and cable rates using market coverage, dayparts, spot length, negotiated pricing and full campaign budget examples.
Plan local CTV advertising around serviceable markets, household reach, budget, frequency, creative, call tracking and qualified lead measurement.
Build a CTV CFO reporting dashboard that separates delivery, attributed response, funded outcomes, gross margin, and incrementality assumptions.
A CTV compliance governance framework for roles, approvals, claims, disclosures, data use, records, monitoring, and escalation.
Coordinate CTV and paid search with shared messaging, query coverage, landing pages, measurement, and budget rules that prevent channel conflict.
A workflow for financial-services CTV claims, disclosures, rough cuts, approvals, version control, trafficking, monitoring, and records.
A qualified-review guide for mapping financial-services advertising to current federal and state sources, approvals, records, and correction controls.
Use a financial-services CTV budget planner to estimate spend, impressions, household reach, market coverage, and frequency without hiding assumptions.
Build a financial-services CTV measurement plan that connects exposure to search response, applications, approvals, funded accounts, revenue, and incrementality.
Evaluate financial-services CTV partners using a practical scorecard for inventory, data, measurement, compliance operations, buying model, and economics.
Build a national-to-local CTV activation system with market tiers, local creative, budget rules, supply controls, measurement, and governance.
Plan a CTV budget, measure household reach and frequency, compare buying options and understand what campaign reporting can and cannot prove.
Build a defensible connected TV attribution plan using exposure data, conversion windows, deduplication, lift testing, and incrementality.
Learn how media mix modeling works, what data MMM requires, how to validate results, and how to use response curves for budget planning.
Use this guide to evaluate agency reel work across TV, CTV, social, display, landing pages, creative testing, and measurement.
A practical guide to connecting demand creation, demand conversion, measurement, and budget feedback loops into one scalable media system.
Compare multi-touch attribution, media mix modeling, and incrementality testing—and learn how to combine them into a practical measurement system.
Evaluate CTV CPM, completion rate, reach, frequency, site visits, conversions, and incrementality without relying on misleading universal benchmarks.
A practical framework for measuring incremental, margin-aware ROAS across channels using baselines, attribution, experiments, and media mix modeling.
A practical framework for connecting TV and radio exposure to digital conversions using response analysis, attribution, experiments, and incrementality.
Use marginal returns, constraints, and scenario planning to make more defensible multi-channel media budget decisions.
Compare buying models, inventory, minimums, creative support, measurement and data access before choosing a CTV platform or managed partner.
Compare managed partners, self-serve platforms, DSP access, retail-media CTV, measurement limits, and campaign strategy for banks, lenders, insurers, fintechs, and wealth brands.
Compare responsibilities across inventory, staffing, fees, creative operations, control, data ownership, and measurement before choosing a buying model.
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Tedd Barr
Founder & CEO
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