About Simplicity Media
The agency your
competitors hope you
never find.
We've quietly scaled brands from zero to $60M, put companies on the Inc. 500, and managed over $2 billion in media. Now it's your turn.
Years in the Trenches
Media Managed
Years Combined Expertise
Senior Operators
You'll know every person
working on your business.
No junior teams. No hand-offs. These are the senior operators who will build, buy, and optimize your media - directly.
Operators
Managed
24+ years in advertising. Grew agency revenues 400%. Former Managing Partner at Converze Media Group.
Tedd Barr
Chief Executive Officer
26+ years in media. Former CBS/Univision leader. Built and scaled a digital agency.
James Fink
SVP, Growth and Partnerships
23+ years in media. Expert in radio, TV, podcasts, and digital campaign development.
Jason Zimmerman
Media Director
23 years in media planning & buying. National programmatic campaigns for brands like UFC.
Amanda Judge
Director of Programmatic and Strategy
Finance leader managing hundreds of millions in client spend. Eastern Michigan University alumnus.
Daniel Williams
Controller
SVP of Digital Strategy leading the agency's digital practice.
Joel Otten
SVP of Digital Strategy
SVP of Data leading analytics and data strategy at Simplicity Media.
Matt Prince
SVP of Data
Award-winning creative director. Produced spots for USC, FX's Sons of Anarchy, and more.
Carolyn Higa
Chief Creative Director
23+ years as a senior media buyer. Former Horizon Media negotiator for NBC/Universal, Geico.
Mitchell Chedester
Senior Buyer
8+ years in advertising. Adaptive client strategist. Cal State Northridge alumnus.
Jason Griner
Account Manager
15+ years across agency, rep firm, and vendor roles. Multi-channel campaign specialist.
Celina Lugo
Media Buyer
Radio campaign specialist. Dual degrees from WVU and William Paterson University.
Martin Mihaly
Media Buyer
Data-obsessed analyst. Pepperdine BA, La Verne MS in Data Analytics.
Connor Chyr
Senior Data Analyst
Rose from Media Assistant to Head of Operations. Bridges departments and drives growth.
Lauren Dippolito
Head of Operations
10+ years in client-focused roles. SF State Journalism grad driving new business.
Britany Lueras
Senior Sales Account Manager
Experienced in TV, CTV, and Radio business development.
Justin Scott
Senior Director of Business Development
25+ years in direct response. Cross-channel expert in TV, radio, podcasting, and digital.
Tony Marx
Senior Account Manager
Multi-client manager. Wentworth Institute of Technology grad. Eager learner and collaborator.
Jeff Moroukian
Senior Account Executive
20+ years driving growth. Boosts client response rates 20-25% across CTV, podcast, YouTube.
Jeff Einstoss
Senior Director of Business Development
10+ years scaling startups and service brands. Aligns marketing, media, and revenue systems for sustainable growth.
Katy Hoagland
Sales & Marketing Strategist
Brands our team has scaled and managed.
From Fortune 500s to startups, our team has driven results across every industry.
Paychex 
Optima Tax Relief 
YogaWorks 
Kapitus 
Reputation Defender 
My Computer Career 
Planetary Society 
Pandia Health 
Ashley Black 
Reagan Gold Group 
Patriot Software 
DK Law 
Nickel 
Diamonds Direct 
Abacus Life 
Audien Hearing 
Jack in the Box 
UFC 
Sit N Sleep 
1-800-THE-LAW-2 
Jacoby & Meyers 
eHarmony 
Angie's List 
LifeLock Ashley Black 
Bloomberg 
Northwell Health 
TransUnion 
PlaceIQ Pandia Health 
Pinkberry 
Joplin 
Keratin Complex 
Topps 
Girl Scouts Built by operators who got tired of the agency runaround.
Our leadership team spent decades at the biggest agencies in the country - managing media for household names like Geico, NBC/Universal, Home Depot, and UFC. They watched brilliant strategies get buried under layers of hand-offs, junior teams, and bureaucracy.
So they built the agency they wished existed when they were on the brand side. A lean team of senior operators who actually run your campaigns - no account coordinators relaying messages, no disappearing after the pitch.
"We didn't start an agency. We built the one we wished existed when we were on the brand side."
- Tedd Barr, CEO
Real results from
real campaigns.
$150M
Revenue from $0 Start
Optima Tax Relief
7-year radio partnership that took Optima from zero to $150M in revenue - #3 on the Inc. 500 fastest growing companies and #1 in financial services.
$60M
Attributed Revenue
Abacus Life
Drove $60M in attributed revenue through integrated digital and TV campaigns, educating a niche audience about life settlements while driving measurable acquisitions.
3.2x
Conversion Rate Increase
Dreamstyle Windows
Transformed conversion rates through high-impact TV creative paired with sequential digital touchpoints that guided prospects from awareness to consultation booking.
While other agencies guess,
we know.
Most agencies can't tell you which dollar drove which result. We built our own proprietary attribution system so every media dollar is accountable - and every optimization is backed by data, not gut feel.
Every channel tracked to revenue - not just clicks or impressions
Incrementality analysis that informs weekly media allocation shifts
Transparent cross-channel reporting: TV, podcast, programmatic, email - one dashboard
Built for operators who need signal, not noise
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
- Harry Langberg, Managing Partner
Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
- Ralph Giovenco, Director of Advertising
My Computer Career
Don't Take Our Word For It.
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
"Simplicity is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale."
Harry Langberg
Managing Partner, Optima Tax Relief
"Simplicity is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
Ralph Giovenco
Director of Advertising, My Computer Career
"When we started with Simplicity, our lead flow was good but had room for improvement. The team at Simplicity improved our lead flow and conversion rate by more than 200% in 30 days. Radio is now our biggest channel, and we are spending more each week."
Zak Bretherton
Head of Growth, Redy
Ready to see what
a real partner looks like?
Book a strategy call with our team. No pitch decks, no fluff - just a conversation about how we can grow your business.
Carilyn Higa
Chief Creative Director
