Paid Search Made Simple.

Most Performance Max campaigns underperform because they're treated as black boxes. We audit asset group architecture (most accounts use too few groups), restructure audience signals as directional intelligence rather than hard restrictions, implement search themes strategically, feed Enhanced Conversions and Customer Match data in real-time, and exclude low-value placements. Typical lift: 25-40% improvement in ROAS within 60 days.

Broadcast media creates branded search surges - typically 20-40% lift in branded queries during and after flights. Those branded searches convert at 3-5x the rate of non-branded. Because we manage both the broadcast and search sides, we anticipate these surges, pre-allocate budget, and capture demand at peak moments instead of losing it to competitors bidding on your brand terms.

We implement server-side conversion tracking, Enhanced Conversions (both web and lead-based), and Customer Match audience integration. This feeds Google's algorithms real-time, first-party conversion signals - eliminating the 6-18 hour GA4 attribution lag that degrades Smart Bidding performance by 15-20%. The result: faster learning, better targeting, and lower CPAs.

In-platform ROAS only tells part of the story. We layer in branded vs. non-branded search lift analysis (proving how other channels drive search volume), incrementality testing (geo holdouts and matched-market experiments), media mix modeling, and CRM-connected attribution that ties clicks to closed revenue - not just leads. Every dollar is accountable to business outcomes.

Yes, both. Google represents the majority of search volume, but Microsoft Ads (Bing, Yahoo, DuckDuckGo) reaches a valuable audience - typically older, higher income, and with 15-30% lower CPCs. We run coordinated strategies across both platforms, sharing learnings and allocating budget where marginal returns are highest.

Yes - landing page design, development, and ongoing CRO are included at no additional cost. We don't just send traffic to your homepage. Every campaign gets purpose-built landing experiences optimized for conversion: message-matched headlines, streamlined forms, trust signals, and continuous A/B testing.

Quick wins (bid optimization, negative keyword expansion, wasted spend elimination) show impact in 2-4 weeks. Structural improvements (campaign architecture, audience signals, first-party data integration) compound over 30-60 days as algorithms learn. Most clients see a 25-40% CPA improvement within the first 90 days.

Three things. First, we manage the full funnel - TV, radio, podcast, social, and search - so we capture demand we create, not just demand that already exists. Second, our $2B+ in managed media gives us tier-1 Google support, beta access, and dedicated reps that boutique agencies can't access. Third, senior operators manage your account from day one - not junior associates learning on your budget.

Both, but with different strategic roles. Branded search protects the demand your other media creates - if you're running TV and not bidding on your brand, competitors will. Non-branded search captures in-market intent from people who don't know you yet. We build architecture that separates these clearly, with distinct bidding strategies, budgets, and attribution for each.