TV & CTV Made Simple.
$2B+ in TV & CTV media managed. 24+ years. Every dollar accountable.
Across linear, local, and streaming
Senior operators, not junior planners
When TV is added to the media mix
Measured via incrementality testing
TV Media Planning & Buying Services
From broadcast to streaming - we plan, buy, produce, and measure every dollar.
Linear TV
Traditional broadcast & cable
- National Broadcast
- National Cable
- Local Spot Markets (200+ DMAs)
- Regional Sports Networks
- Direct Response Television (DRTV)
- Scatter & Upfront Buying
- Satellite Television
Networks We Buy
Connected TV
Streaming & addressable
- Hulu & Disney+
- Peacock & NBCUniversal
- YouTube TV & YouTube CTV
- Roku & Amazon Freevee
- Programmatic CTV (100+ publishers)
- Addressable TV & Data-Driven Linear
- Over-the-Top (OTT)
Platforms We Buy
Media Planning & Buying
Strategy, production & analytics
- Audience Media Usage Analysis
- National, Regional, Local & Hyper-Local TV
- Short Form Content Production (:15/:30/:60/1:20)
- Long Form Content Production (30 min)
- Advanced Attribution (Strata, CORE, TV Squared, Media Monitors)
- Research, Analysis & Reporting
A connected system for television.
Three pillars working together. Not disconnected channel execution - a unified system that improves every cycle.
Premium Inventory at Negotiated Rates
Our $2B+ aggregate buying power unlocks premium TV and CTV inventory at rates 15-30% below rate card. You get the networks, dayparts, and placements that drive response - at prices the mega-spenders overpay for.
Precision Targeting Across Every Screen
CTV brings digital-level precision to television. Household targeting, ZIP-code geo-fencing, daypart optimization, and first-party data matching - so every impression reaches someone who matters.
Full-Funnel Measurement That Proves Impact
We measure TV like a performance channel. Incrementality testing, branded search lift analysis, media mix modeling, and holdout markets prove TV's true contribution to revenue - not just impressions.
"We don't ask for trust. We earn it - with tests, lift measurement, and unit economics you can validate."
Brands that trust Simplicity.
From Inc. 500 companies to household names - we help ambitious brands grow with connected media strategies.
"They built a TV system that connects our brand spend to funded accounts. Our CAC dropped 34% in the first quarter."
Creative Is Included. Always.
Broadcast-quality TV spots - from concept through final delivery - at no additional production cost. Our creative team has produced spots for brands like USC and FX's Sons of Anarchy.
TV Works Better as Part of a System
TV creates demand. These services capture, convert, and prove its impact.
Radio
AM/FM and streaming audio that reinforces your TV message.
Podcast
Host-read and programmatic podcast advertising.
Paid Search & SEM
Capture the branded search surge that TV creates.
Paid Social
Retarget TV-exposed audiences on Meta, TikTok, and YouTube.
Programmatic
Extend your TV reach with display, video, and native.
Landing Pages & CRO
Optimized landing experiences that turn clicks into customers.
Creative Production
TV spots from concept to delivery - included at no cost.
Measurement & Optimization
Incrementality testing and MMM that proves TV's impact.
TV & CTV Advertising FAQs
Ready to put TV to work
for your business?
Book a strategy call with our TV team. No pitch decks, no fluff - just a conversation about how television can drive measurable results for your brand.
Jason Zimmerman
Media Director
