Podcast Made Simple.

Host-read ads are voiced by the podcast host themselves - they carry the trust and authenticity of a personal recommendation, and consistently outperform on recall and conversion. Programmatic ads are pre-produced spots dynamically inserted across thousands of shows - offering massive scale, precise targeting, and lower CPMs.

We use pixel-based attribution (Podscribe, Podsights/Spotify), promo code and vanity URL tracking, branded search lift analysis, post-listen website visit measurement, and media mix modeling. We prove podcast's contribution with real data, not just download estimates.

Yes. For host-read campaigns, we write the talking points, coordinate directly with hosts and their producers, review recordings for brand accuracy, and manage revisions. For programmatic, we produce broadcast-quality audio ads - scripting, voice talent, mixing - all included at no additional cost.

We match based on audience composition (demo, interests, purchase behavior), genre affinity, host credibility in your category, audience size and engagement metrics, geographic reach, and brand safety scoring. We don't just buy the biggest shows - we buy the right shows.

Host-read campaigns typically show measurable branded search lift and promo code redemptions within 2-3 weeks of the first episode. Programmatic campaigns build reach faster and show lift within 1-2 weeks. Full optimization across shows and creative usually takes 60-90 days.

Podcast reaches audiences in deeply engaged, intimate moments - commuting, exercising, cooking. When paired with TV and radio, it reinforces your message across multiple audio touchpoints throughout the day. Brands running podcast alongside TV/radio see 20-35% higher overall branded search lift.

Absolutely. Programmatic podcast offers targeting by age, gender, interests, listening behavior, geographic location (down to ZIP code), and first-party data matching. Host-read shows naturally self-select by audience - a true crime podcast reaches a different demo than a business news show.

We buy across every major podcast network: iHeartMedia, Spotify/Megaphone, Wondery/Amazon, SiriusXM Podcast Network, NPR, Cumulus/Westwood One, and hundreds of independent shows. Programmatic reach extends to 100,000+ podcasts via Spotify Ad Network, AdsWizz, and other DSPs.

Most agencies treat podcast as a standalone awareness play. We build a connected system where podcast creates trust and intent, digital captures that demand, and rigorous measurement proves the full-funnel impact. Every impression is accountable - not just counted, but connected to revenue.