Creative Production Made Simple.

Yes - no retainer, no project fees, no per-asset charges. We include all creative production as part of every media engagement because we've proven it makes the media work harder. TV spots, radio scripts, digital banners, social video, landing pages, and ongoing revisions are all included. Most agencies charge $15-50K per TV spot alone. We produce them because great creative is the single biggest lever for media performance.

Andromeda shifted from audience-level targeting to individual-level creative matching. The algorithm analyzes which specific ad each user should see based on creative signals - not demographics. This means running 3-5 ads per campaign is now a competitive disadvantage. Andromeda penalizes creative repetition and rewards diversity. We produce 15-50 variants per campaign across different emotional triggers, formats, and messages so the algorithm can find the optimal match for every user.

Typically 15-50 per campaign, depending on channel and budget. For Meta and TikTok, we lean toward the high end because Andromeda and the For You algorithm reward creative diversity. Data shows one consolidated ad set with 25 diverse creatives delivers 17% more conversions at 16% lower cost than five segmented ad sets with five creatives each. For TV and radio, we produce multiple spot lengths (:15, :30, :60) with different hooks and CTAs to test response patterns.

Everything. TV commercials (national and local), radio spots (live reads, produced spots, streaming audio), podcast host talking points, social video (UGC-style, polished brand, testimonial), display and native ads, CTV/OTT pre-roll, landing pages, email creative, and out-of-home digital. We also produce the channel-specific derivative cuts - taking a :60 TV spot and creating :30s, :15s, vertical cuts for social, and static frames for display.

For digital and social creative, we typically deliver within 3-5 business days. Radio scripts and produced spots: 5-7 business days. TV commercials: 2-4 weeks from concept to final delivery, depending on production complexity. Urgent revisions and A/B test variants ship within 24-48 hours. Speed matters because the algorithms reward freshness - creative that's been running for more than 2-3 weeks starts losing edge.

Yes - concept, scriptwriting, casting, shooting, editing, color grading, sound design, music licensing, and final delivery in every required format and spec. We work with our in-house Chief Creative Director, Carilyn Higa, and her production company Modern Art Pictures. They've produced spots for USC, FX's Sons of Anarchy, Optima Tax Relief, Lego Dimensions, and dozens of national brands. No outside agency needed.

We analyze performance data from thousands of campaigns across every vertical we serve. We know that testimonial-format TV spots convert 34% better than narrative for financial services. We know that problem-solution hooks outperform lifestyle for home services. We know that UGC-style social creative drives 2-3x the CTR of polished brand creative for DTC. Every creative brief starts with performance data, not subjective preference.

This is the key differentiator. Because we manage the full funnel - TV, radio, podcast, search, social, programmatic, and landing pages - our creative team sees exactly what's converting across every channel in real-time. A TV spot script is informed by which search keywords spike after airing. A social ad variant is informed by which landing page headline converts best. This closed-loop intelligence means every production cycle is smarter than the last.

Absolutely. Most brands have beautiful brand creative that was never built for direct response. We take your existing brand assets - footage, photography, brand guidelines - and re-engineer them for performance: adding clear CTAs, testing different hooks, creating urgency, and formatting for every placement. We preserve your brand integrity while making the creative actually drive measurable results.

Traditional agencies optimize for awards. We optimize for revenue. Every creative decision - the hook, the offer, the CTA, the length, the format - is driven by performance data from our $2B+ media portfolio. We produce at the volume modern algorithms demand (15-50 variants vs. 3-5). We iterate weekly based on real conversion data, not quarterly based on focus groups. And it's all included at no additional cost because we know it makes the media perform.