Programmatic Made Simple.

We audit every impression path end-to-end. Most advertisers waste 30-40% of their programmatic budget on bid duplication, unnecessary intermediaries, and low-quality inventory. We map supply paths, eliminate redundant hops, negotiate direct publisher relationships, and curate inventory packages that prioritize attention quality over raw reach. The result: lower CPMs, higher viewability, and zero hidden fees.

CTV is our fastest-growing programmatic channel. We access premium streaming inventory - Hulu, Peacock, Roku, Tubi, Pluto TV, and more - through a combination of PMPs, programmatic guaranteed deals, and curated marketplaces. Because we also buy linear TV, we deduplicate reach across linear and streaming, optimize frequency across screens, and measure incremental lift from CTV specifically.

We've been building for a cookieless world for three years. Our approach layers first-party data onboarding (your CRM data activated for programmatic targeting), contextual intelligence (AI-powered content analysis replacing behavioral signals), universal IDs (UID2, RampID), and publisher-direct data partnerships. The brands still dependent on third-party cookies are already underperforming - we moved past that.

Multiple layers. Pre-bid fraud detection (IAS, DoubleVerify) blocks invalid traffic before we bid. Supply path optimization eliminates shady intermediaries. Curated inventory packages prioritize quality publishers. Seller.json and ads.txt verification ensures supply chain transparency. And we share every verification report - you see exactly where your ads ran, at what viewability, and with what fraud rates.

This is where Simplicity is fundamentally different. Because we manage the full media system, programmatic doesn't operate in a silo. We retarget TV and radio audiences with programmatic display and video. We reinforce podcast messaging with native ads. We model lookalikes from search converters for prospecting. Every channel feeds the others - and media mix modeling proves the compounding effect.

All of them: standard and rich media display, pre-roll and mid-roll video, CTV/OTT, native advertising, programmatic audio (Spotify, Pandora, podcast adjacencies), and digital out-of-home (DOOH). We match format to objective - display for retargeting, video for storytelling, CTV for reach, native for content engagement, and DOOH for local activation.

Quick wins - supply path cleanup, fraud elimination, audience restructuring - show impact in 2-3 weeks through lower CPMs and higher viewability. Performance optimization (bid strategy, creative testing, frequency management) compounds over 30-60 days. Most clients see a 25-40% efficiency improvement within the first 90 days, with compounding gains as audience models mature.

Three things. First, we're DSP-agnostic - we use The Trade Desk, DV360, Amazon DSP, and others based on what's best for your campaign, not what earns us the highest margin. Second, we manage the full funnel - TV, radio, podcast, search, social, AND programmatic - so your campaigns work as a system. Third, complete transparency: you see every fee, every margin, every impression log. No black boxes, no hidden markups.

Managed service exclusively. We've found that self-service programmatic underperforms because it requires constant optimization, supply path auditing, and fraud monitoring that most in-house teams can't sustain. Our senior strategists - including team members with 20+ years of programmatic experience running national campaigns - manage your account from day one. The results speak for themselves.