Insurance Marketing
57% of Policyholders Are Shopping. Are You the Brand They Find?
You can't outspend Progressive's $3.5 billion. But 53% of insurance searches don't include a brand name. That's where a connected system wins.
What's making insurance marketing harder.
The landscape is more competitive and more expensive than ever. Here's what firms are up against.
An Arms Race You Can't Win on Budget
Progressive spent $3.5B. Allstate $1.87B. GEICO $1.4B. But 53% of insurance searches don't include a brand name - $2.9B in premiums from undecided shoppers. A connected system captures what a bigger budget can't.
Record Shopping, Falling Retention
57% of auto customers shopped in 2025. 29% switched. Home shopping up 5% YoY. The carriers retaining policyholders invested in brand trust before the rate increase - not after.
Every Carrier Looks the Same
Regulated products. Comparable claims. Generic marketing. Consumers default to familiarity - and familiarity belongs to billion-dollar spenders. A 5-star brand commands a 33% price premium. Generic messaging commands nothing.
CTV Is Underpriced and Underused
CTV impressions rose 18% in 2024 but average reach is under 20% of households. Streaming is 74% of TV viewing. The inventory is underpriced, the targeting is superior, and most insurance budgets haven't caught up.
Multi-State Compliance Complexity
NAIC model regulations, state DOI rules, expanding definitions covering social, CTV, and digital audio. Every asset must survive scrutiny across every channel and every state you operate in.
Rate Increases Are Cancellation Triggers
Premium hikes drove the shopping surge. Without sustained brand presence, a rate increase becomes a reason to leave. The carriers retaining customers are the ones who built trust before they needed it.
A connected system for insurance.
Three pillars working together. Not disconnected channel execution - a unified system that improves every cycle.
Be the brand they trust before they shop
TV, CTV, and radio build cumulative familiarity. When 57% of policyholders shop, the carrier they already know wins. We unlock rates the mega-carriers overpay for.
Win the 53% searching without a brand
Our digital system captures undecided shoppers with paid search, paid social, and optimized landing pages - turning brand awareness into quotes and bound policies.
Track cost per bound policy, not quotes
We measure at the bound-policy level. Incrementality tests prove what works. Performance data feeds back every cycle so your CAC drops. Your CFO gets proof.
"We don't ask for trust. We earn it - with tests, lift measurement, and unit economics you can validate."
Insurance and financial services experience you can trust.
Our team has managed media for GEICO, Optima Tax Relief, and CashCall through direct and previous agency partnerships.
"Simplicity built a system that tied our brand spend to bound policies. When shopping season hit, we captured undecided shoppers our competitors were paying triple to reach. Cost per bound policy dropped 31% in the first quarter."
The channels that move the needle for insurance.
TV & CTV
Build sustained brand trust that keeps policyholders and wins undecided shoppers.
Radio
Frequency and familiarity that keeps your brand top-of-mind through every renewal cycle.
Paid Search & SEM
Capture the 53% of shoppers who search without a brand name.
Paid Social
Trust-building presence among policyholders and prospects that compounds over time.
Creative Production
Spots, scripts, and landing pages that differentiate your carrier - compliant and built to convert.
Measurement & Optimization
Bound-policy tracking and incrementality testing that proves what's driving real policyholders.
Operators, not account managers.
Our team has managed hundreds of millions in insurance and financial services media - including campaigns for GEICO, Optima Tax Relief, and CashCall. We understand NAIC and state DOI compliance, the competitive dynamics, and what it takes to drive bound policies.
Meet the TeamInsurance Marketing in 2026: Trust Is the Only Moat
Progressive spent $3.5 billion in 2024. Allstate nearly tripled its budget. Meanwhile, 57% of policyholders are shopping and most consumers can't tell one carrier from another.
You can't win on budget. But you can win on system. The carriers growing in 2026 connect brand and performance into one measurable machine.
Insurance advertising at a glance
A record high - up 18% YoY
Highest in J.D. Power's 19-year history
One of the most expensive verticals
Up significantly from prior years
What We've Learned
After managing hundreds of millions in insurance media:
Brand trust is cumulative
You can't turn it on when rates go up. The carriers retaining policyholders built presence over years, not quarters. When 57% are shopping, the name they already trust wins.
Cost per bound policy is the only KPI
Quotes don't pay bills. Calls don't pay bills. Bound policies do. Measure end-to-end, across every channel, with incrementality testing.
Non-brand search is the biggest opportunity
53% of insurance searches don't include a carrier name. $2.9B in annual premiums from undecided shoppers. Connect brand awareness to digital capture and you win them.
System beats budget
You don't outspend Progressive. You out-system them. TV builds trust, digital captures intent, measurement proves it. A connected system beats a disconnected billion-dollar budget.
If your media partner can't connect brand spend to bound policies, they're guessing with your budget.
Insurance Media FAQs
Ready to win when policyholders shop?
Let's talk about what a connected insurance media system looks like for your business.
Mitchell Chedester
Senior Buyer
