Radio Made Simple.

We use branded search lift analysis, vanity URL tracking, promo code attribution, dedicated phone numbers, geographic holdout tests, and media mix modeling. We prove radio's true contribution with structured measurement, not estimated reach and frequency alone.

Yes. Professional radio spots - scripting, voice talent, production, and final mixing - included at no additional cost. We produce spots designed for response: clear offer, strong CTA, memorable hook. We also coordinate live reads and endorsements with on-air talent.

AM/FM radio delivers massive, cost-efficient reach - 93% of U.S. adults weekly. It's the most trusted ad medium and drives powerful brand recall. Streaming audio (Spotify, Pandora, iHeart) adds digital-level targeting: age, interests, listening behavior, and geographic precision.

Radio reaches more Americans weekly than any other medium - including TV. It's consumed during commutes, at work, and throughout the day when screens aren't an option. The brands spending the most on radio are the ones with the most sophisticated attribution - they keep buying because it works.

Radio creates a branded search surge - typically 20-40% lift in branded queries during and after flights. Those searches convert at 3-5x the rate of non-branded. Your paid search, paid social, and programmatic campaigns all perform better when radio is driving upstream awareness.

Streaming audio campaigns show measurable lift within 1-2 weeks. AM/FM radio builds cumulative awareness that compounds over 3-6 weeks. Most advertisers see clear, attributable results within 30-60 days of consistent flight schedules.

Absolutely. Format selection (News/Talk, Top 40, Country, Urban, Sports) naturally segments by demo. Layering daypart strategy refines further. Streaming audio adds behavioral, interest-based, and first-party data targeting at the household level.

AM/FM: all major formats across 200+ DMAs - News/Talk, CHR/Top 40, Country, Urban, Rock, Sports, Hispanic, and more. National networks including Premiere, Westwood One, and Cumulus. Streaming: Spotify, Pandora, iHeartMedia, SiriusXM, and programmatic audio across 100+ publishers.

Most agencies treat radio as a reach-and-frequency play with no real measurement. We build a connected system where radio creates demand, digital captures intent, and rigorous measurement proves the full-funnel impact. Every dollar is accountable.