Retail Marketing
Retail Media Is a $108 Billion Machine. Most Brands Still Can't Prove It Works.
Only 15% of brands have confidence in their retail media measurement. We build a connected system that ties spend to transactions, foot traffic, and shelf velocity.
What's making retail marketing harder.
The landscape is more competitive and more expensive than ever. Here's what firms are up against.
The Online-to-Offline Attribution Gap
You spend millions on CTV and digital. Customers see the ads and walk into your stores. But your attribution model can't connect the impression to the transaction - so every budget decision is built on incomplete data.
Retail Media Network Complexity
Amazon, Walmart, Target, Instacart, Kroger - each with their own DSP, data, and rules. 52% of brands are shifting to retail media, but managing fragmented networks with no unified view is worse than the problem it's solving.
Foot Traffic Measurement Is Guesswork
Platform-reported store visits overcount by 30-50%. You can't optimize a media mix for foot traffic when the data is unreliable. The brands winning in retail use deterministic transaction-level measurement.
Seasonal Demand Amplification
Retail runs on peaks - holiday, back-to-school, seasonal transitions. Most media plans treat them as isolated campaigns instead of waves within a continuous system. Slow ramp-ups and missed timing cost more than wrong channels.
Brand vs. Performance Is a False Choice
Brand investment drives the category-entry searches, foot traffic, and loyalty that performance campaigns capitalize on. Brands that cut awareness to fund more retail media see short-term gains and long-term erosion.
Competitive Shelf Space for Attention
In-store, shoppers make purchase decisions in under 7 seconds. The brands that win - physical shelf and digital - have consistent, high-frequency presence across broadcast, digital, and point-of-sale.
A connected system for retail.
Three pillars working together. Not disconnected channel execution - a unified system that improves every cycle.
Build the brand before the shopping trip
TV, CTV, and radio create the recognition that drives category searches, store visits, and in-aisle selection. When a shopper walks in, your product is already the one they're looking for.
Convert awareness into transactions
When brand-exposed shoppers search your category or walk near your store, our digital system captures that intent - paid search, retail media placements, geo-fenced mobile, and social retargeting that drives purchases.
Closed-loop attribution from ad to register
We connect impressions to actual transactions - not probabilistic estimates, but deterministic sales data. Incrementality tests prove which channels drive true lift. Your CFO sees the real connection.
"We don't ask for trust. We earn it - with tests, lift measurement, and unit economics you can validate."
Retail media experience you can trust.
Our team has built media systems connecting brand investment to measurable sales lift across online and in-store channels for retail brands, consumer products companies, and omnichannel businesses.
"For the first time, we could actually see the connection between our CTV spend and in-store sales. They built a measurement system that our CFO trusts, and it completely changed how we allocate budget. Our blended ROAS improved 42% in six months."
The channels that move the needle for retail.
TV & CTV
Broadcast and streaming that builds brand recognition and drives foot traffic - with household targeting and transaction-matched attribution.
Radio & Audio
AM/FM and streaming audio that drives high-frequency brand presence and store traffic at efficient rates.
Programmatic Display
Display, video, and native across premium inventory and retail media networks - unified buying and measurement.
Paid Search & SEM
Capture high-intent product and category searches from brand-exposed shoppers ready to buy.
Creative Production
TV spots, radio scripts, and digital creative built for retail response - seasonal, launch, and always-on, production included.
Measurement & Optimization
Closed-loop attribution connecting impressions to transactions, incrementality testing, and CFO-ready reporting.
Operators, not account managers.
Our team has managed hundreds of millions in retail and consumer media across TV, CTV, radio, digital, and retail media networks. We understand seasonal demand cycles, online-to-offline attribution, and the balance between brand building and performance.
Meet the TeamRetail Media in 2026: Measurement Is the Moat
Retail media exploded from $37B in 2021 to $108B - 30% of all U.S. digital ad spend. Every major retailer runs an ad network. Every CPG brand is reallocating budget. And yet only 15% report confidence in measurement.
The brands winning aren't spending the most. They're the ones with closed-loop systems connecting every impression to a transaction. That measurement capability is the new competitive moat.
Retail advertising at a glance
30% of all digital ad spending - and growing 21% annually
The biggest gap in retail media today
Driven by closed-loop attribution demand
But a widening gap between leaders and laggards
What We've Learned
After managing hundreds of millions in retail media, here's what separates brands that grow from brands that spin their wheels:
Measurement confidence is the real differentiator
Only 15% of brands trust their retail media measurement. The ones that do make better allocation decisions every cycle and pull ahead of competitors who are still guessing.
Broadcast drives the foot traffic that retail media captures
TV and radio create the awareness that makes shoppers pick your product off the shelf. Without upstream brand investment, retail media is just a more expensive way to buy customers you'd get organically.
Unified buying across retail networks is essential
Managing Amazon, Walmart, and Target separately creates data silos and conflicting attribution. The brands outperforming in 2026 coordinate retail media as one system with one source of truth.
Seasonality is a system, not a series of campaigns
Always-on broadcast creates the baseline. Seasonal surges in digital and retail media capture the demand spike. The system compounds instead of restarting every quarter.
If you're spending on retail media but can't connect impressions to transactions, you're funding a channel you can't evaluate.
Retail Media FAQs
Ready to connect your media spend to real sales?
Let's talk about what a connected media system looks like for your retail brand.
Celina Lugo
Media Buyer
